• Co-founded Covey Leadership Center with Stephen Covey with a vision to become the most influential leadership training organization in the world.
• Served as President of The Covey Leadership Center for 7 years.
• Packaged and sold “The 7 Habits of Highly Effective People” to Simon & Schuster, which has sold over 15 million copies.
• Started the Masters of Leadership Series for Senior Level Executives.
• Recruited by the American Quality Foundation to develop “The Stuff Americans Were Made Of,” a national quality initiative for knowledge workers and executives.
• Co-founded the Seacology Foundation
• Serves as a personal leadership advisor and coach to CEO’s of multi-billion dollar companies.

• IBM
• Walt Disney
• KPMG
• BearingPoint
• Saturn
• AT&T
• Chevrolet
• Procter & Gamble
• SutterHealth
• DuPont
• ClubCorp
• UTI, Inc.
• Bell South

REPUTATION BRANDING:
STAND FOR SOMETHING!
-Will Marré

You can be famous, infamous or invisible. Those are the choices. Nearly all established companies fall into one of those three categories. Increasingly, organizations feel compelled to become famous for something good that matters. That effort is known as branding.

Branding is in demand. Branding is a process that strategically aligns key stakeholder loyalty to a company, products and services or even to persons. Branding is not a new concept; there is historical evidence that brands have been a part of commerce for at least 5,000 years. The value of having a powerful brand has grown dramatically in the post-industrial information age.

WHO NEEDS TO HEAR THIS:
This topic is vital to leaders who are interested in reigniting growth in business units and want powerful, practical ways to bring the new benefits of branding to their business. It outlines a clear process to achieving the highest level of brand development. If your organization seeks to be famous for things that matter, this is it.

WHAT THE AUDIENCE WILL LEARN:

• Why smart companies are branding everything: their products, their services, their culture and their leadership.
• The three significant trends driving the increased benefits of branding: Commoditization, Consumer Confusion & Time.
• Why Quantum Brands create lower costs, stronger margins & enduring market share.
• Why Quantum Brands are hard to compete against and create intense customer loyalty.
• Who has a Quantum Brand, who doesn’t and how to tell the difference.
• What the core motivations are that capture people’s attention when building your brand.
• How to develop a Quantum Brand that is built on identifying a brand’s soul, substance and story.
• Why brand communication is best done through the development of archetype based stories that connect deep patterns of meaning embedded in our emotions.
  

OTHER TOPICS INCLUDE:

Change the World and Still Be Home for Dinner
Three Must-Have Qualities of Leaders
Motivating Your Leadership Team
Personal Leadership Branding
Ethics in a Practical World
Igniting Growth
Happiness Creates Productivity